Global Market Strategy

Learn how to expand your product into global markets through strategy and positioning. In this workshop, you will analyze real-world cases of international expansion and understand how brands enter Western and ASEAN markets. You will conduct a hands-on audit of your own product and learn to shift from selling features to building a strong brand identity aligned with global consumer psychology. Using AI-powered tools, you will create brand assets such as logos, taglines, and campaign visuals. Finally, you will leave with a complete global market entry deck and ready-to-use digital assets for immediate implementation.

如何摆脱价格竞争，在全球市场建立真正的品牌价值？

本工作坊以“出海实战”为核心，围绕品牌定位、市场策略与本地化运营，系统拆解企业进入欧美及东盟市场的成功路径，帮助你建立清晰的出海逻辑与可执行方向。通过案例分析与现场实操，你将完成自身产品的品牌诊断与升级，学习如何结合用户需求与市场差异，构建品牌价值，并借助AI工具生成可落地的品牌资产与营销素材。课程结束后，你将带走一套完整的海外市场进入策略与实际可用的执行方案。